About Us
Meet the brands behind the most unforgettable parties Cabana Boys, Cocktail CowBoys & Cocktail Boys. As seen on Shark Tank. Serving 10+ cities nationwide.
Book your Party803,000+
Memories Made
10+
Cities Nationwide
8000+ Events Hosted
Certified Party Starters
As Seen on Shark Tank & the NYT
National Credibility
Three brands. One mission: make your celebration completely effortless — and absolutely unforgettable.
Cabana Boys. Cocktail CowBoys. Cocktail Boys.
Each brand has its own personality, vibe, and home turf. All three are built on the same foundation: licensed, insured, background-checked professionals who show up ready to take over — so you never have to play host at your own party again.
Over 803,000+ memories made and counting.
You bring the drinks. We bring everything else. From the moment we arrive at your Airbnb, vacation rental, or private home.
Cocktails tailored to your group, glasses always full.
Games, music, hype, and energy on demand.
Restocking, tidying, coordinating, and anticipating your every need.
Spotify DJs, champagne sprays, photos, and nonstop hype included.
Sun. Pool. Cocktails. Nonstop energy.
The original brand. Cabana Boys are your poolside party hosts — professional bartenders and personal hype men rolled into one. Built for warm-weather markets with a luxury, outdoor-celebration vibe.
Market:
Scottsdale • Palm Springs • Miami Los Angeles & OC • San Diego • 30A / Destin
Southern charm. Country energy. Rowdy good times.
Boots, big personalities, and Tennessee whiskey. The CowBoys bring authentic country hospitality to America's top honky-tonk destinations — line dancing lessons included.
Market:
Nashville · Austin
Pink polos. Sweet tea. Southern gentlemen.
Class, charm, and a touch of flirtation. The Cocktail Boys bring coastal Southern hospitality to the Southeast's most beloved bachelorette destinations.
Market:
Charleston • Savannah
From Nelson Brooks, Founder & Chief Cabana Boy
“I didn’t set out to build a national brand. I was just someone who noticed that the person who planned the party was always stuck running it — stressed, managing drinks, missing the fun. I believed there had to be a better way. So I created it.”
The first parties were small and scrappy. Nelson booked events, showed up in person, and refined the experience in real time.
One party became ten. Ten became hundreds. Hundreds became thousands.
Cabana Boys grew into multiple brands — each with its own personality, all built on the same foundation of professionalism, charisma, and high-energy hospitality. Then came Shark Tank.
“The Cabana Boys, Cocktail CowBoys, and Cocktail Boys appeared on ABC’s Shark Tank — and walked out with a deal from entrepreneur and investor Kendra Scott.”
Millions watched. The Sharks asked the hard questions. And the answer was clear: professional party hosting is a real business, and these brands are leading it.
The Tank wasn’t the finish line. It was the starting gun for national growth.
Private parties were broken. The person who planned the whole weekend was always the one stuck running it — mixing drinks, managing logistics, and missing the fun they spent weeks creating. Nelson Brooks saw this happen over and over and knew there had to be a better way. So he built one.
Cabana Boys. Cocktail CowBoys. Cocktail Boys.
Cabana Boys launched in Scottsdale, AZ — one of America's top bachelorette destinations — with a simple premise: you supply the drinks, we supply everything else. The concept spread fast through bachelorette communities, travel groups, and social media. One city became several. Scottsdale expanded into Miami, Palm Springs, Nashville, Charleston, and beyond. New destinations called for new personalities, and new brands followed: Cocktail CowBoys for the country-music crowds in Austin and Nashville, Cocktail Boys for the coastal South in Charleston and Savannah.
We've hosted over 8000 events and counting.