What started as a simple idea turned into something much bigger than I ever imagined. I didn’t set out to build a national hospitality brand. I was just someone who loved bringing people together, creating energy in a room, and making celebrations feel effortless for the host. I noticed that so many private parties had the same problem: the planner was stressed, the vibe fell flat, and no one was truly in charge of keeping the momentum going. I believed there had to be a better way.
So I created it.
The first parties were small, scrappy, and hands-on. I was booking events, showing up in person, learning what worked, and refining the experience in real time. Over time, one party turned into ten, ten turned into hundreds, and eventually Cabana Boys grew into multiple brands—each with its own personality, but all built on the same foundation of professionalism, charisma, and high-energy hospitality.
Stepping into the Tank was surreal, but it was also validating. Every late night, every lesson learned on the job, every party that taught us how to be better—it all led to that moment. Striking a deal on national television wasn’t the finish line. It was confirmation that this idea, this category, and this team were just getting started.
Today, we exist to make hosting effortless, parties unforgettable, and celebrations feel iconic. And whether you’re booking us for a once-in-a-lifetime bachelorette weekend or a spontaneous girls’ trip, you’re getting the same energy and intention that started it all—one great party at a time.
— Nelson Brooks, Founder and Chief Cabana Boy
